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Get more from your donors
There’s a new study out today with some advice on improving your online donations. In particular, the report examines how premiums can improve response rates and average gift sizes. Premiums are incentives given to donors, from t-shirts to tickets or accolades.
In this study, four nonprofits made an appeal, both with and without a premium. On average, with premiums:
- Response rates were up 95%
- Average gift sized increased by 37%
- Net revenue grew by 51%
They of course caution that what you offer and how you offer it makes a huge difference.
I encourage folks to consider what premium can further promote your cause. For example, 4 tickets to a movie will likely get your donor talking to 3 other people about your services. Attractive, well-fitting t-shirts can be great, but their awkward counterparts are almost as wasteful as a branded kazoo. Aim to be environmentally conscious with your premiums and push your cause further.
View the Power of the Premium (pdf) from M+R Strategic Services.
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Bookmarks
Bookmarked Resources
Essential resources and services. Things you’ve needed but didn’t realize that you could have…
Resources
Kickstart your Campaigns
A few weeks ago, I became obsessed with a new website, a tool for peer-to-peer fundraising. I found the reason behind my obsession, and offer it to you as a clue for success.
10 Tactics in Brooklyn
Join us March 16th to watch the film 10 Tactics for Turning Information into Action!
Writing for a Digital Audience
Engage hearts to change minds. Learn a few strategies to write with more impact. Gather a few tips to sharpen your writing into effective communications.
Get more from your donors
There’s a new study out today with some advice on improving your online donations. In particular, it looks at how premiums can improve response rates and average gift sizes.
More from the blog.
Recently
We designed a website and postcards for this fabulous new workspace in Brooklyn, future home of theCoup.
Read: Brooklyn Creative League
The Working Families Party contacted us to help build a better website. We transformed their online brochure into an action-oriented site, with a focus on news and their audience's participation.
Read: Working Families
We worked with OutLoud on this logo to build a new identity for the youth radio organization. Aimed at teens in the SF bay area, it expresses the volume of their ideas, attitudes, and spirit.
Read: OutLoud Radio
Small changes in the local food system can make a big difference in the health of our communities. Share these free info cards (en Inglés y en Español)…
Read: Food Security
Reports on children affected by the armed conflict in Sri Lanka, Colombia, Uganda, and the Democratic Republic of Congo.
Rebranding of national leader in service and research to end homelessness.
We developed campaign strategy that addressed the US-Colombia Free Trade Agreement.
