the Coup
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RIP e-newsletter?
I propose an experiment. It’s a simple test for any organization starting a new email list for an event, campaign, or the organization itself.
Email News List vs. Social Network
- On the same day that you begin gathering old addresses from spreadsheets and databases, create a new LinkedIn group.
- While you draft text to invite new people to your email list, ask your agency’s staff to join the LinkedIn group.
- On the same day you add a web form so new people can join your email list, ask your coworkers to invite all their clients and colleagues to join the LinkedIn group.
- When you send out your first newsletter, send it to your list and to the LinkedIn group.
The Results
- How large was each list initially?
- How quickly does each list grow?
- How many replies does each message generate?
- What offline engagement results from each?
Did you try this experiment? We’d love to hear your results. Need help with your new media strategy? Drop us a note.
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Bookmarks
Bookmarked Resources
Essential resources and services. Things you’ve needed but didn’t realize that you could have…
Resources
Kickstart your Campaigns
A few weeks ago, I became obsessed with a new website, a tool for peer-to-peer fundraising. I found the reason behind my obsession, and offer it to you as a clue for success.
10 Tactics in Brooklyn
Join us March 16th to watch the film 10 Tactics for Turning Information into Action!
Writing for a Digital Audience
Engage hearts to change minds. Learn a few strategies to write with more impact. Gather a few tips to sharpen your writing into effective communications.
Get more from your donors
There’s a new study out today with some advice on improving your online donations. In particular, it looks at how premiums can improve response rates and average gift sizes.
More from the blog.
Recently
We designed a website and postcards for this fabulous new workspace in Brooklyn, future home of theCoup.
Read: Brooklyn Creative League
The Working Families Party contacted us to help build a better website. We transformed their online brochure into an action-oriented site, with a focus on news and their audience's participation.
Read: Working Families
We worked with OutLoud on this logo to build a new identity for the youth radio organization. Aimed at teens in the SF bay area, it expresses the volume of their ideas, attitudes, and spirit.
Read: OutLoud Radio
Small changes in the local food system can make a big difference in the health of our communities. Share these free info cards (en Inglés y en Español)…
Read: Food Security
Reports on children affected by the armed conflict in Sri Lanka, Colombia, Uganda, and the Democratic Republic of Congo.
Rebranding of national leader in service and research to end homelessness.
We developed campaign strategy that addressed the US-Colombia Free Trade Agreement.
