the Coup

Lou Dobbs Mask

Success: CNN and Lou Dobbs reported on our masks, used in a series of events on immigration reform. The spectacle cracked through the media and broadened the debate.

Working with Fenton Communications and Voces de la Frontera, we created masks of Lou Dobbs, the talking head monopolizing this one-sided conversation.

The effort was a success, drawing national attention with a limited budget. The story made a strong hit on regional news as well.